Mass communication as newest UP Cebu niche program?

cme

Dr. Belinda Espiritu of the UP Cebu mass communication program pressed for media literacy especially in the face of the consequences of media use. Photo by UP Cebu PIO.



University of the Philippines (UP) Cebu’s dean, Atty. Liza D. Corro encouraged the faculty and students of the mass communication program to continue performing with excellence as the program has great potential to constitute the niche offerings of the school.

Members of UP President Alfredo Pascual’s presidential advisory council were “very impressed” with UP Cebu’s mass communication program when it was presented in a meeting earlier this week, Dean Corro said at the opening of the Center of Media Education (CME) in UP Cebu’s multi-media room Thursday, March 20.

The CME is the public service arm of the mass communication program and envisions a society where producers and consumers of media products craft and uphold quality work as well as freedom of information and moral values.

The mass communication program can stand side by side with product design and information technology to form UP Cebu’s niche within the Central Visayas region and the UP system, the dean said, through consistent academic excellence and industry standard practices.

Atty. Pachico Seares, public and standards editor of Sun.star Cebu, exhorted the people behind the CME to work with institutions like the press council, Cebu Media Legal Aid and Cebu Newspaper Workers' Foundation in pursuit of their goals.

Atty. Pachico Seares, public and standards editor of Sun.star Cebu, exhorted the people behind the CME to work with institutions like the press council, Cebu Media Legal Aid and Cebu Newspaper Workers’ Foundation in pursuit of their goals. Photo by UP Cebu PIO.

Dean Corro led the faculty including Associate Dean for Administration J. Karl Roque and Mass Communication Program Coordinator Belinda Espiritu in presenting certificates appreciation to lawyer Pachico Seares and through him to the Cebu Citizens-Press Council.

Seares exhorted the people behind the CME to work with institutions like the press council, Cebu Media Legal Aid and Cebu Newspaper Workers’ Foundation in pursuit of their goals.

Seares, public and standards editor of Sun.star Cebu, taught law on mass media and the social responsibility of mass media for more than 20 years at UP Cebu.

He was instrumental together with the press council in securing funds for the establishment of the Center for Media Education.

At the opening program, Espiritu pressed for media literacy especially in the face of the consequences of media use.

She pointed out as an example the killing of a grandmother in Quezon City by her grandson who got upset when she interrupted him while he played Dota.

Prof. Ulysses Sison called on mass communication students to be leaders of creativity among the public. He said the film festival UPelikula showed that they can nurture creativity in the community.

The launching was also witnessed by Prof. Aurelio Vilbar, high school principal and Prof. Mary Joyce Flores, director of the Central Visayas Studies Center.

The inaugural lecture on citizen journalism and social media by Cebu Daily News Senior Reporter Marian Marian Zaragoza Codilla was slated to be held in the afternoon.(JAB/UP CEBU PIO)

Contributed by the UP Cebu Public Information Office