“Puso” – University of the Philippines Cebu

“Puso” is a brand building video ad developed by the university’s “in-house” marketing and creative team: Dr. Mary Gretchen F. Chaves and Dr. Tiffany Tan as marketing strategists, Professors Shane Carreon and Lilia Tio , Januar Yap as copywriters, Jethro Estimo as art director, Chloe Veloso as video director, Palmy Pe Tudtud as Executive Producer, Gregg S. Lloren as creative director.


Visiting prof to start lecture series on modelling and simulation

Dr. Florian Miksch, DCS visiting professor.

Dr. Florian Miksch, DCS visiting professor.

The visiting professor of the Department of Computer Science, Dr. Florian Miksch, will begin his bimonthly talks entitled “Lecture Series on Modelling and Simulation: Theory and Applications” starting 11 December 2013. The talk tomorrow will be at 4-5 PM at the UP Cebu AVR2.

Dr. Miksch is a professor from Vienna University of Technology. He is active in the fields of modelling and simulation, data mining, and project management. His PhD dissertation is entitled “Mathematical Modelling for New Insights into Epidemics by Herd Immunity and Serotype Shift”.

Among the recent published works he co-authored are “Hybrid Combination and Modular Modelling Techniques in Health Technology Assessment – An Example Based Explanation for Communicable Diseases”, “Analysis and comparison of different modelling approaches based on an SIS epidemic”, and “Modular modelling and hybrid combination in health technology assessment models – examples and technology”.

Students learn using apps

High school students from the University of the Philippines Cebu (UP Cebu) are learning their day to day lessons using android tablet applications.

The students received 40 android tablets worth P10,000 each as part of eUP, UP’s information, communication and technology project to improve teaching, research and public service.

Dr. Aurelio Vilbar, the high school principal earlier proposed the use of tablets for learning.

The devices were distributed in August, said instructor Kim Bondoc, UP High School physics instructor.

“While other teachers use it primarily for the student’s learning, I and Principal Aurelio Vilbar are using it for research,” said Bondoc, who is conducting research on science applications.

The students, Bondoc said have rated the use of the tablets on a scale of 1 to 5 with five as the highest.

“So far, the average rating is an estimated 4. Therefore, students are positive about the use of tabs for lessons,” Bondoc said.

He said his end goal is to enhance teaching and learning.

“They use technology and not the mere pen and paper in their classes,” he said.


Social Science teacher Magnolia Laus is among the teachers who use tablets and the free application Google Earth for her map exercises.

“It is interesting to students because if you access Google Earth, it’s really attractive,” Laus said.

She also said that the three dimensional building feature makes it more valuable.

Students can also create an image of going to any place using the application, she said.


But not all students are excited about using tablets.

Karl Bryan Vercede, a junior said he can better understand notes written on the board than on tabs.

“I can see the step by step explanation of the lesson… If there’s a lesson or quiz, the tab might be low on battery causing us to charge it,” Vercede said in Cebuano.

UP High School teachers will continue observing the effect of using tablets.

Contributed by by Carmen Jonahville Matarlo

*This story is brought to you by students of Journalism 102: News Writing and Journalism 104: Editing in cooperation with the UP Cebu Public Information Office.

Alumni win online stock trading tilt

A team from the University of the Philippines Cebu (UP Cebu) bested over 200 others from different colleges and universities nationwide in this year’s Stock X Challenge, an interschool online stock trading competition. 

Fresh management graduates of UP Cebu achieved the biggest return of investment in the contest that started midnight last Oct. 16, 2012 until the close of trading last March 16.

Team Mago, which stands for the names of members Monneth Miral, Arianna Lou Amper, Greta Almina Garcia and Orly Rafunzell Porcia drew a portfolio valued at P12.95 million from a virtual capital of P10 million given to participating teams.

The team received a check worth P100,000 and P30,000 in cash in a ceremony at the First Metro Sec Online Trading Facility of the Philippine Stock Exchange (PSE) in Makati City last May.

Team 4FM4 from the University of Santo Tomas took the runnerup spot while Team Bulaga from the UP Diliman took the third place.

According to a report, First Metro Investment Corp. President Roberto Juanchito Dispo said, “We have an impressive number of participating teams representing the biggest colleges and universities nationwide.

“Teams from provinces, like Cebu, Davao, Cagayan De Oro, Iloilo, Tugegarao, Baguio and Isabela, have performed at par, if not better, against their peers from Metro Manila,” Dispo said.

Teams from UP Diliman dominated the early seasons of the challenge.

Another team of UP Cebu alumni, Team Dash also participated and grabbed the 10th spot.

Team Dash was composed of John Padua, Nikki Tampus, Donna Limoran and Diana Zalsos.

The Stock X Challenge was conducted to “promote stock market awareness and portfolio management knowledge among college students, thereby helping the local stock market develop future investors.”

The competition, according to is an online stock trading tournament accessible through the PSE website which provides players with real-world trading experience using First Metro Securities Brokerage Corp’ online platform.

The contest is part of First Metro’s advocacy to promote investment literacy and its mission to develop the country’s capital markets.

Stock X Challenge was organized by First Metro Investment Corp. in partnership with the PSE and the Catholic Educational Association of the Philippines.

Contributed by by Marviana Lovella Gravoso and Verona Ann Abregana Entoma

*This story is brought to you by students of Journalism 102: News Writing and Journalism 104: Editing in cooperation with the UP Cebu Public Information Office.

UP Radio returns to the airwaves

Keiza Empleo, one of the program directors of UP Radio, discusses the segments which await their listeners.

Keiza Empleo, one of the student program directors of UP Radio, discusses the segments which await their listeners. Photo courtesy of Mary Claire Christner Catado.

After years of setbacks, the official radio station of the University of the Philippines Cebu (UP Cebu) was finally relaunched Aug. 22.

With the motto “Radio Upgraded,” dyUP 98.9’s official comeback was made possible under the direction of Prof. Ulysses Sison, broadcast communication instructor.

Justine Raphael Luis Balane, student station manager said the campus wired radio’s motto suggests that it is an advanced version of itself.

Second year students taking up broadcast communication prepared for the return of the station and will man the facility that operates on weekdays from 9 a.m. to 5 p.m.

They were divided into 29 radio programming teams to brainstorm about show content and genre. Each student works for three hours a week.

Katrine Brille Camposano, one of the radio announcers said, “I feel so lucky to be part of the new UP Radio, because as early as now, we are able to experience pressure and probable problems that can help us prepare for the real thing.”

The station’s relaunch was witnessed by UP Cebu officials and faculty including Dean Liza Corro, Prof. Lilia Tio who chairs the Arts and Humanities Cluster and Prof. Genoveva Bartolo, a general education instructor.

Dr. Belinda Espiritu, coordinator of the mass communication program expressed gratitude for the reopening of the station.

“The installation of a proper UP Cebu Radio has been our long sought-after goal and desire,” she said.

Sison said the project took a year to realize. The mass communication program had to seek funding from the UP Cebu administration amounting to P122,000 to buy studio equipment and speakers that were installed in the campus.

UP Radio, Sison said, is the mass communication program’s laboratory for radio speech and performance and audio procedures.

It will serve as space for students to put into practice the broadcasting theories that they learn in the classroom.

The station started out as UP FM in UP Cebu’s 1996 intramurals. In 2006, faulty wiring led to the burning of the transmitter, which halted statio operations.

In 2011, then senior mass communication students taking the course Development Communication 143 tried to revive the station in time for the intramurals.

However, operations could not be sustained for four days at the cost of P4,500 per day.

Students said they enjoy listening to UP Radio.

“It’s awesome, it brings good vibes. It also makes me aware of what is happening right now,” said management student Patricia Alturas, a freshie.

Senior management student Edrian Belongilot said listening to the radio programs is a means of stress relief.

Contributed by Mark Kavin Salomon

*This story is brought to you by students of Journalism 102: News Writing and Journalism 104: Editing in cooperation with the UP Cebu Public Information Office.

UP Cebu turns 3

Art exhibits, cultural shows, research presentations and a tribute to choice employees will mark the University of the Philippines Cebu’s (UP Cebu) celebration of its third year as an autonomous unit of the UP System Monday, Sept. 23.

The activities may be considered as alternative classes “to ensure students’ attendance and teachers’ participation,” said Dean Liza Corro in a memorandum dated Sept. 20.

The anniversary observance starts at 8 a.m. with a flag ceremony at the Oblation Square led by UP Serenata, the school’s glee club.

At 8:30 a.m. Holy Mass will be offered at the lobby of the Administration Building.

The dean said that she is looking forward to a unique and interesting program that will be capped with a “modest merienda (refreshments)” at the end of the day. Several guests have been invited and faculty and staff were directed to wear Filipiniana-inspired attire.

Keiza Empleo, a mass communication student and member of Serenata said, “I wish more people would come and the programs will be very engaging to the students.”

At 9:30 a.m., the Fine Arts Students’ Organization will open an exhibit of Joya award-wining works in the Cebu Cultural Center.

At 10 a.m., three professors will present their research works in a forum at the Audio Visual Room 2 organized by UP Cebu’s Central Visayas Studies Center.

Dr. Patricia Anne Nazareno of the Sciences Cluster will talk about “The behavior of plants in a landfill in the Philippines towards cadmium and chromium: Implications for future remediation of metal-contaminated soils.”

Dr. Mary Gretchen Chaves of the Management Cluster will speak about “Filipino children’s understanding of TV advertising message and TV advertising intent.”

Prof. Phoebe Zoe Maria Sanchez will present her work titled “Ang kabayo sa Duljo (The horse in Duljo): Local oral history of barangay Duljo-Fatima.”

At noon, student-produced films will be shown in the Cebu Cultural Center. This will be followed by a show featuring green fashion, folk dance and dance fusion in the same venue.

At 4 p.m., the Halad Pasalamat (Thanksgiving Offering) rites will be held in the center.

The ceremony is a tribute to UP Cebu’s service awardees, retirees and staffers who earned a master’s degree.

The awardees who served UP Cebu for 25 years are Jefre Arong, Prof. Raymund Fernandez, Ma. Stineli Magdadaro and Prof. J. Karl P. Roque, Jr.

The retirees are Manuel Fernandez, Lolito Tindog, Ofelia Delada, Dr. Sofia Logarta, Portia Dacalos and Prof. Carmelita Ladot.

The REPS who earned a master’s degree are Anabelle Maglasang and Annie Manzano.

The autonomy anniversary observance will be extended with a forum organized by the Sidlak-Gender Advocacy and Development center Tuesday, Sept. 24 from 2 p.m to 4 p.m.

Contributed by by December Belle Cobarde.

*This story is brought to you by students of Journalism 102: News Writing and Journalism 104: Editing in cooperation with the UP Cebu Public Information Office.

Nominations for Tatak UP awardees now open

The University of the Philippines Alumni Association (UPAA) – Cebu Chapter is now accepting nominations for the 2nd round of Tatak UP awardees.

The award is given to an alumni member from any unit (including the high school) of the UP System who is based in Cebu, is of known integrity, is recognized for expertise or excellence in his or her field and has demonstrated a social conscience.


(1) Law, Public Service and Governance;
(2) Business and Entrepreneurship;
(3) Arts, Design and Culture;
(4) Science and Technology (including ICT);
(5) Education;
(6) Public Health and Medicine;
(7) Media and Communication; and
(8) Social Change and Advocacy such as (a) poverty alleviation and human development, (b) Peace and social cohesion, (c) Gender equality or women empowerment, (d) Community empowerment, (e) Environmental conservation and sustainable development, and (f) Institutional or Corporate Social Responsibility.

Deadline of Submission: 30 September 2013

Awardees will receive statuettes of the Oblation, UP’s icon of academic freedom and public service.

You may find the nomination form here.

Hudyaka! UP Cebu Intramurals 2013

With just a few days before the 2013 University of the Philippines Cebu Intramural Games, students are looking forward to the event which will run from August 27 to 30, 2013.

According to Jezrelle Rasonabe, a Mass Communication major who will be dancing for the Artscomm Bullets cheerdance entry, the excitement for Intrams is mixed with pressure.

“Along with the excitement, I am also pressured.We have been training hard for the Intrams since all the clusters are becoming really competitive,” said Rasonabe.

For Sheila Garrido, a Psychology major who will be playing Basketball, looks forward to the fun and camaraderie.
“I decided to play for the Stallions because of the fun, and you get to experience it by playing with other athletes,” she added.

Festival of festivals

According to Maria Elena Macasil, the head of the PE program, the main purpose of the UP Cebu Intramural Games is to provide a wholesome physical activity to the students through sports competition, as an important and integral part of their total education and development.

This year’s Intrams will be a “festival of festivals” with theme “Hudyaka! Sa Panglawas nga himsog magsaulog; Sa hinigalang sangka, magsadya” which will celebrate festivals all over the country.

The theme will be incorporated in various events such as the dance fusion and cheerdance.

“We celebrate as we show our talent and physical ability through sports and cultural events,” said Macasil.

The annual intramurals will contest major events: basketball, soccer, volleyball, softball, cheeradance, dance fusion, Pinoy games, and hataw fitness; and the minor events: badminton, table tennis, chess, scrabble, Mr. & Ms. Fitness, and dance sport.

The four clusters that will compete in the Intramurals are the Tycoons of the Management, Stallions of the Social Sciences, Scions of the Sciences, and ArtsComm Bullets of the Arts and Humanities.

Contributed by By Sherwin Gabrinez, BA Mass Communication 3

Call for Visiting Professors

The UP Cebu Department of Computer Science is calling for applications for two (2) visiting professors in the areas of
bio-informatics, machine vision, social network analysis, intelligent systems, mobile computing, digital computing, security, bio-med, and natural language processing.

Call for Visiting Professors

Policy research workshop held in UP Cebu


Photo courtesy of Prof. Mae Claire Jabines, UP Cebu Teaching and Learning Resource Center (TLRC)

The UP Center for Interactive and Development Studies (UP CIDS) sponsored a workshop on “Building Capacity To Do Policy Research” held last July 23, 2013, at the University of the Philippines Cebu Interactive Learning Center AVR (ILC AVR).

The workshop aims to develop the capacity of young faculty-researchers of UP to do policy researches and to write policy papers for publication.

According to its website, UP CIDS spans the spectrum of perspectives, methodologies, and ideologies as it conducts basic and policy-oriented research. It harnesses the University’s multidisciplinary expertise for research on critical areas.

The workshop featured a panel of experts and research fellows particularly Dr. Marilou G. Nicolas, Executive Director of UP CIDS, who presented Policy Research in the Social Sciences, Education and Arts and Letters; Dr. Josef T. Yap, President of the Philippine Institute of Development Studies (PIDS), who imparted Policy Research in Economic and Law; Dr. Perry S. Ong, Professor, Institute of Biology, UP Diliman presented Policy Research in Basic and Applied Sciences; and Dr.Temario Rivera, Professorial Lecturer of the Department of Political Science, UP Diliman, who expounded on Writing and Publishing Policy Research.

Towards the end of the activity, the participants worked by groups and conceptualized their capsule proposals on a policy research they wish to undertake.

Faculty members from UP Cebu, Visayas, and Mindanao campuses attended the workshop.

The said workshop was the second venue facilitated by UP CIDS following the one held in UP Diliman last May which was attended by Associate and Assistant Professors from UP Manila, Diliman, Baguio, Los Baños and Open University.

(Contributed by Prof. Mae Claire Jabines with editing by Ms. Jezrelle Joy Rasonabe, BAMC-4)