The University of the Philippines Cebu is proud to share news about the accomplishment of Mr. Maurice Jitty Villaester from our BA Communication Faculty. Mr. Villaester recently presented his groundbreaking paper at the International Conference for Media in Education, held at Meiji University Nakano Campus, Tokyo, Japan, from August 21-23, 2024.
His research paper, titled πππ«ππ«ππ£π π©ππ ππ§ππππ©ππ€π£ππ‘ πΎππ’π₯πͺπ¨ πππππ€ ππ£ π©ππ πΏππππ©ππ‘ πΌππ: πΎπππ‘π‘ππ£πππ¨ ππ£π πππ¨π¨π€π£π¨ ππ§π€π’ πΏπππ ππͺπππ€, examines the 2023 resurgence of campus radio at UP Cebu. Employing stakeholder theory as a framework, this autoethnographic study involved conducting semi-structured interviews with various stakeholders, including student volunteers who operate the radio station and the administrators overseeing its management.
The study not only highlights the crucial role of student broadcasters in reviving the station amidst modest resources but also explores how the university’s missionβactively supported by university administratorsβalong with the studentsβ enthusiasm and commitment, has driven the revival of the campus radio. The findings underscore the potential of campus radio stations to adapt to new media technologies while continuing to provide valuable broadcasting training and experience to communication students.