An innovative experiential and collaborative learning approach to an undergraduate marketing management course: A case of the Philippines || Tiffany Adelaine G. Tan, Aileen Joan Vicente

An innovative experiential and collaborative learning approach to an undergraduate marketing management course: A case of the Philippines || Tiffany Adelaine G. Tan, Aileen Joan Vicente

ABSTRACT This paper proposes a collaborative approach with the Computer Science Department and Product Design Course to conducting Marketing Management (MM) in the undergraduate program to achieve the skills critical to the 21st-century. These skills are collaboration...